I’m a Berlin-based Head of Design with over 15 years of experience in art direction, design management, and visual communication, with a deep love for simplicity, collaboration, and meaningful design.

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My journey spans editorial curation, advertising, branding, and digital design. At the heart of it is a belief in the power of visual language to connect people, build communities, and create impact.

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I bring a strategic yet human-centered, curious, and empathetic approach to every project. I'm passionate about simplicity, collaboration, and creating visual experiences that resonate across platforms and cultures.

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Over the years, I’ve led design projects across Europe and Israel, working with cultural institutions, grassroots movements, and commercial brands. Whether crafting a brand identity, managing a team, or developing visual concepts for social impact, I aim to create work that is honest, thoughtful, and precise.

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I care deeply about collaboration and clarity. I believe the best creative work comes from listening closely, staying curious, and leaving room for play. I'm inspired by the quiet power of visuals, the sea, shared laughter, and small, meaningful details that make a difference.